You built something families already love. Here is how we help more of them find it, and how a little pigeon named Marco helps you sell it.
Put together for Raine by Handled / a walk-through, not a sales pitch
Profitable in four months, doing every single step yourself. Most people never get here. And you have one thing none of your competitors have.
A keepsake magnet with the kid's actual face on it. Little Passports ships boxes. Everyone else ships letters. Nobody puts the child inside the adventure the way you do.
That magnet is the whole business. We lean into it everywhere.
"More exposure and better ads" is the symptom, not the problem. Before we spend another dollar on Facebook, we need two numbers:
Those two numbers tell us how much you can spend to win a customer. Right now you're driving without the gauge.
A big share of ten-dollar kids' subscriptions get bought by grandparents, aunts, and friends who want to give something that isn't more plastic. You have no gift option and no prepay plan today. Add gift subscriptions and a three, six, or twelve month option and you get paid up front, cancellations drop, and you finally have a holiday season. This is probably the fastest money on the table.
A kid opening a personalized letter and finding a magnet with their own face on it is the best short video you could ask for. Two engines here: real clips from happy parents, and a library of branded assets we spin up with an AI studio called Higgsfield, the same one that drew Marco. Photos, seasonal art, even short animations, fast and cheap. It's the channel that fits this product best, and the one you've been putting off.
There's a wave of parenting and kid creators whose whole audience is parents of little ones, the local Ms. Rachel types and family accounts. Send them a personalized box, let their kid open it on camera, and you're in front of exactly the right people with content you didn't have to make. Start local, where it's cheap and warm, then reach up from there.
A little carrier pigeon who delivers each month's adventure. He ties your whole snail-mail-meets-travel story together in one character, and he slots right into the airplane and dotted flight path already on your envelopes.
Done right, Marco becomes the friend kids look for every month. Then he's a sticker, a magnet, and the star of your videos. Here he is trying on a few jobs:
Marco came together fast using an AI studio called Higgsfield. That's the point: seasonal Marcos, new destinations, ad images, even short animations are quick and cheap to make once he's locked in.
A quick note: these are concept sketches to show the idea. If you love him, the next step is locking Marco into one clean, consistent style so he looks the same everywhere.
You don't have to hire anyone to move on most of this. Here's what you can do solo, what we'd do side by side, and what you can just hand me.
Steal these. No call needed, no invoice. Little changes that move the needle on their own.
You stay hands-on, I bring the system and the reps. Good if you like learning the machine while we build it.
The stuff you don't have time or love for. You approve, I run it, it shows up done.
Everything here gets scoped to your budget, and you approve the number before anything starts. No surprises.
You've done the hard part. The rest is getting more families to the mailbox, and that's the part we're good at. Start with the quick wins, and pull me in whenever you want.